Attract Targeted Traffic to Your Website
By guest posting on the sites that fall under your niche, you stand a chance of having your content being seen by thousands of traffic who are interested in what you do and write about. You get instant access to your host’s audience, and if they decide to share your guest post with their email subscribers, then you get even more eyeballs on your site.
If you write engaging and useful content, the readers will click through to your website, hence driving targeted traffic to your website. With strategic guest posting, you can convert most of these traffic into subscribers. You can achieve this by offering a related giveaway that is exclusive to your readers coming from your guest posts.
There are tools online that will show a download bar only to those readers from a specific source. You can use your guest post host URL here and show a special bonus to your acquired traffic.
Grow Your Personal and Professional Network
Powerful guest posts, told in a storytelling manner, will connect you with other industry leaders, and help foster your relationships. From your guest post hosts, their audience to editors you’re working with, you will always have a +1 connect or more with every guest post you write.
To foster these relationships, be present online when your blog post goes live. Respond to comments on your guest post. Be thoughtful and useful in your responses. Meet other contributors to the site. Most big companies that accept guest posts have a community base of contributors. You can interact with them via email, or via the platform is it a contributors’ only forum.
Apart from getting organic social media shares, guest blogging can help grow your social media following. In the author bio, you have an option to include your social media accounts, make sure you add the ones that are essential to your business growth.
Build Your Email List and Generate leads
If done right, one guest post can get you 2000 email subscribers. If guest blogging for list building, then you want to ensure that you add a bonus section/read more section in your guest post that outlines free resources that can help your readers implement the content of your guest post. Include your resource there.
The other thing you need to be concerned with when list building using guest posts is your landing page. You want to make it as user friendly as much as possible.
By contributing your stories, articles, executable plans and strategies on others’ blogs, you are improving your online authority.
Remember that people buy from brands they trust. By regularly seeing your content in reputable publications, your potential audience and customers begin to associate your brand/ your name with value.
When they finally visit your site, they will be more likely engaged, subscribing to your lists or booking consultations with you.
Since you’re guest blogging on established brands, brands following these sites will see your content, and if they like it, then they would want to post on their blogs as well. This way, you get tons of free backlinks without having to do any outreach at all.
Some bloggers are more likely to mention a website, because they have seen it somewhere, especially on established brands, whose judgment they can trust.
Boost Your Brand.
Brand awareness is an important aspect of digital marketing. When guest blogging for brand awareness, ensure you maintain consistencies in areas such as company name, anchor texts, your brand story, your brand voice etc.