When someone mentions the word “content,” what is the first thing that pops into your mind? If we had to take a guess, we would assume it is a collection of blogs and pages. After all, the majority of people are thinking about creative things when mentioning content. It should be something you are creative with, while still respecting your company’s goals. This is true, of course, but there is so much more to creating a perfect content marketing strategy than just sitting down and writing! If you follow our simple tips, you will be able to create your own with ease!
Make sure You don’t Dive into Content Headfirst
One of the major mistakes that many young professionals just staring in content marketing make is to jump into it without thinking. This is wrong for many reasons, but the biggest one is that it is something that needs careful planning. As the title of this article suggests, you need a perfect content marketing strategy to ensure your business succeeds. Otherwise, you are going blindly, and you will rely too much on luck! This is unacceptable in the business world.
So, the first thing you need to do is take a step back and understand what content marketing is made of. Yes, there is a lot of creating involved, but you also need to include other aspects, like your company’s branding, as well as social outreach. This will require a lot of thorough planning and team discussions. So, understanding what all of these are, how they work, and how they connect to each other is an essential first step to creating a perfect content marketing strategy.
A Good Mission Statement can help you in this Process
If you are new to this, you might not even know what a mission statement is. As a matter of fact, a lot of businesses are working without a mission statement when planning their content marketing strategy – and thus finding it extremely difficult to do correctly. This is unfortunate because creating a good mission statement is actually really simple!
All you need to do is know why you want to advertise your company. Once you do, create a statement that will make you focus on what is important and help keep you on track throughout the process. It should include who your audience is, how you plan on reaching them as well as what they will get from your strategy.
Just as well, you should think about what your business will get from the whole ordeal too. Think about what your priorities are. Are you doing this to increase the traffic on your website or boost your influence? Or is it to improve your revenue or sales numbers? This will help you shape your content marketing strategy. It will also be a great way to track its success – all you need to do is follow the numbers you want to improve to see just how you are doing.
You can’t create a Perfect Content Marketing Strategy without a Plan
With your mission statement in place, it is time to actually develop your strategy. As we already discussed, people usually think about blogging when you mention content marketing. However, you need to understand that this is just a medium for it. Meanwhile, content marketing includes everything you will use to reach your audience.
Since you know just who your audience is and where you are going to try and reach them, it should be easy to sit down with your content marketing team and come up with a good plan. Look over your resources and decide how you can best use them to reach your audience – as well as new people – and intrigue them about your business.
Include a Calendar into your Content Marketing Plan
Just like with publishing content on your blog, having a calendar will help with everything you will be doing in your content marketing strategy. You probably already know how to do this – just plan out when you are going to do something – and what it will be.
There is something that we can teach you, though. When filling up your calendar, make sure you include holidays that are relevant to your business. This way, you can work them into your content marketing strategy and make it more approachable. Similarly, you should also leave blank space for any surprises that might arise. These can be amazing content opportunities that you will shape according to the trends at the time. Using this strategy, you can gain a wider audience.
But this is not the only thing to keep in mind. Other than putting what and when in your calendar, you should also answer “where?” Outreach is an important part of any business, so think about guest posting possibilities as well as your PR. Remember – you put all of these in your plan – so make sure you incorporate them into the schedule as well!
Creating a Perfect Content Marketing Strategy requires Good Managing Skills
Finally, you will not go far even with a great content marketing strategy. The business world is changing every day – and you need to make yours flexible to handle these trends. This, however, requires constant managing.
A marketing strategy is not excluded from this. You can plan however much you want – but if you do not manage everything well, it was all for naught. So, make sure you have someone who will overlook the strategy on a day-to-day basis. If this person cannot be you, then you should hire a content manager or a specialized agency for this.
This person needs to take their job seriously. Creating quality content as well as overviewing everything needs to be their priority if you want results. With them doing a new job, however, your company will be getting new clients and reaching new heights in no time!