As a small business owner, you want to concentrate on growing your business and improving your service delivery instead of spending 40% of your time chasing down clients. With the help of SEO, you can have customers finding their way to your store.
If you haven’t started leveraging the power of SEO, it’s time to get started. Start with something simple, such as ensuring that you have a fully functional website and a contact page with directions to your shop.
Benefits of SEO for Small Businesses
There are several benefits associated with Search Engine Optimization. These include:
Attract the Right Customers on a Consistent Basis
By optimizing your website for local search queries, you get to tap on to the customer base that is near your area and is immediate-ready to buy. For instance, if you run a restaurant in Denmark, and you show up for searches such as Best diners in Denmark, then you will be attracting anyone querying the keyword on Google.
This means that you can have consistent customers coming to your shop without the need of you doing lots of in-person promotions that are expensive to run and eat into your productive times, which you’d rather use to improve your products and services.
Boost Your Brand Awareness
When your business shows up on the first pages of Search Engine Results Pages (SERPs), your potential customers will see you as an established brand. Besides, many people will start coming across your pages, thus boosting your brand awareness.
However, that’s not enough. For this brand awareness boost to be effective, you need to ensure that you depict authority and quality across all of your platforms. This could mean:
- Improving your website design
- Rewriting your website copy to depict professionalism and diligence
- Ensuring that the content that you post on social media is accurate and relatable to your target market
- Publishing effective content around your topic on your blog or other publishing platforms such as LinkedIn Pulse and Medium
By boosting your brand awareness, you initiate digital conversations that put you in the mind of your customers. Next time a friend is looking for your sort of your service, you’ll be an obvious recommendation.
Bypass Your Competition
You may have direct competitors targeting the same target audience but tweaking your SEO strategies even a little could give you an edge over those who have an aged website and without any ongoing search optimization efforts.
On the other hand, if your competition is leveraging SEO and you are not, then your business could be the one where customers stop by, hit back and head over to your competition and make an order. You clearly don’t want that. You are either competing with others on the same level, or you are ahead of them. Lagging is not only costing you business but your brand as well.
Offer a Better User Experience to your users
Optimal user experience is a big part of SEO that many SEO experts seem to ignore, but with Google’s web vital update, this is bound to change. Ensuring that your website offers the best experience to your visitors makes you stand to increase conversions and make their experience painless and memorable.
To achieve this, think about simple yet critical things such as:
- Improving website speed
- Interlinking website pages for easier navigation
- Showcasing only the necessary things
- Subtlety. Avoid going overboard
A great user experience is necessary to ensure that your users are not experiencing any technicalities when using your website or attempting to place an order.